Prof. Indranil Bose gave a talk on “Toward a Cognitive Understanding of Mobile Augmented Reality”

Augmented Reality (AR) has become increasingly popular in different areas of application and is transforming the way mobile commerce is conducted through mobile apps. It imbibes the sensory experience of local presence during online browsing. We investigate the impact of AR-based presentation on sales rank of products using data from Amazon AR View. This is followed by our investigation of the impact of AR on perceived diagnosticity, perceived risk, perceived cognitive load, and emotion of users. Using a mixed-method approach, we find that the use of AR on a mobile app significantly improves sales rank, enhances perceived diagnosticity, and reduces perceived risk. These effects are greater for technology products. Additionally, we find that AR significantly increases perceived cognitive load for non-technology products. We capture various touch movements, such as pan, pinch, and rotate as well as touch pressure, in consumers’ AR interactions and find that they significantly impact the generated emotion. Our research contributes to the literature on mobile commerce and provides directions on when to use the AR interface for product presentation and how to assess consumers’ reactions to it.

Welcome five new PhD students to join the group!

The group for risk, reliability, and resilience informatics warmly welcomes the following PhD students to join the team:

Yanwen Jin, Ruonan Zhu, Chenyu Li, Pingping Dong, Jingxiao Liao.

Dr. Xiaoge Zhang delivered a talk on “Causality-Informed Neural Network (CINN)” at Hong Kong Institute for Advanced Study (HKIAS)

Despite the impressive performance of deep learning in solving long-standing problems (e.g., machine translation, image classification), it has been oftentimes criticized for learning spurious correlations, vulnerable robustness, and poor generalizability. These deficiencies significantly hinder the adoptions of deep learning in high-stakes decision settings, such as healthcare. Although the state-of-the-art literature has made some advances in addressing some issues, the existing attempts to improve robustness, interpretability, and generalizability are unfortunately ad-hoc and unprincipled. In this talk, we develop a generic framework to inject causal knowledge in either structural or qualitative (or quantitative) form (or both) into neural network, where the orientation of each causal relationship is strictly preserved. The proposed causality-informed neural network (CINN) provides a one-stop solution with a great potential to fundamentally solve the existing issues in neural network. More importantly, the incorporation of causal knowledge greatly unlocks the power of neural network in scenarios more than prediction, such as causal effect estimation, interventional query. Several examples are used to demonstrate the appealing features of CINN.